With the recent advances in print technology, more companies are doing much of their printing in-house. Along with internal printing, companies are taking advantage of user-friendly digital printers to produce marketing materials like catalogs, brochures, direct mail advertising, and wide-format signage.
More access to in-house printing means it's more important than ever to keep a close watch on print spends. The average U.S. company directs 3% of their annual income to print, but most are unaware of their total costs. Printing expenditures are often shuffled to miscellaneous expense categories, and without centralized management, companies can exceed budget parameters in a hurry.